Truck Sign Design
DDA was asked to compete with several other Philadelphia
advertising agencies for the Keystone Natural Water corporate identity
and marketing project. Keystone needed to rebrand their bottled water
with a new image and promotional effort. DDA submitted several marketing
and advertising concepts. DDA’s "Drink it for Health, Drink
it for Life" was selected. The next step was photographic image
capture and creative artwork development. DDA’s in-house digital
photography studio took over and photography was taken of 8 models.
The artwork was created for outdoor bill board advertising and for Keystone’s
fleet of delivery trucks. In 1998, the new Keystone truck design and
marketing slogan was named "Truck of the Year" by the National
Bottled Water Association.